Okay, before we even start, there are SO many pages that I love to follow. There is nothing like a beautiful feed, consistent imaging, colours and so forth that get me so excited! My boyfriend the other night even asked me "Why do you care so much about what these people do in a day? Stop watching their stories and let's go do something!". But it is not watching them and their lives, I see behind that, I see the brand, the image and the amount of time and energy it has taken them to get to this point. So all that being said - this is why I love to follow Jillian Harris! I know that this is not a product or a service, but a person. And one might say she is selling "herself" as a brand! But the main reason that I love following her is that she shares her life, how real she is, how she created her brand, and furthermore how she is growing it! There is so much that I feel I can learn from her and her brand. If you do not follow her, you can see her on Instagram at @jillian.harris! Now, lets check out her feed below: Off the initial go, lets analyze her feed:
Since it is hard to get an idea of audience off only a few posts, see below for some additional content: Again here we see family, home & lifestyle and a product or service that she may endorse. However, now that we have more imaging, I would say that this is her audience
Overall, I believe that Jillian Harris is very strong at selling her brand and her lifestyle on social media. She does a great job reaching her followers who look up to her fun-inspired life! To me she makes a busy lifestyle with children, a growing business, managing a household, and maintaining an amazing relationship with her husband look easy. Her feed is easy to follow (& beautiful), and her stories are usually very informative or make me laugh out loud! Also, can I please have her garden becasue this summer has been horrible for mine!
If you do not follow her, I would highly recommend that you do! Chantel
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8/7/2019 1 Comment Social media best practicesGood Morning!
I always find that I am way more productive first thing in the morning, is anyone else like this? I disliked having roommates because they would sleep in so late so I could not vacuum until around 1:oo pm or 2:00 pm (I am CRAZY I know!). But I love to have my afternoons and evenings to do whatever my heart desires. However, I digress! Today the blog is all about social media practices and what I found interesting from this week. I L O V E working on our bridal shops social media page as I get to be more creative & have a ton of fun doing it! Plus, what girl does not love getting all dressed up, hair and make-up done and then put into a gorgeous gown?! The biggest takeaway I have from this week is: Instagram stories that are valuable! Yes, valuable content that our followers actually want to see! I recently completed a poll to our followers to ask what they would like to see and a whopping 90% wanted to see us try on dresses, tell us how they look, feel, compare to other styles, costs and finally shipping timeframes. So we have now planned that we are going to be offering these stories 2 times a week, as we are constantly getting new arrivals in. The most nerve racking piece to this will of course be getting used to seeing my face and talking to all of these social media followers - who I have no idea who they are! Nonetheless, very excited! If you are on instagram, a really great retail company that does "try ons" all the time is Stil Boutique in North Battleford, SK. This lady inspires me to buy ALL of her clothing. So clearly these videos have power! Additionally, we have found that doing collaborations with other vendors has helped to boost our following on social media. For example, we may supply our hair and make-up services, or all of the bridesmaid/mother dresses and then we receive exposure to all other vendors following. However, collaborations can take quite a bit of time & scheduling so please keep this in mind! The second lesson that I have taken away is how to deal with negative reviews! We are a new business, so dealing with negative reviews is scary (#sendhelp). We just received our first negative review the other day - so here's the scoop. Our sample dress was mismarked as a size up. So when we said "hey the sample fits, we will order this size" we were actually ordering a size too big! When these dresses came in, we could not figure out why only this one style is coming is so much larger than all the other dresses. Thus, here comes the review where the ladies dress was about 3 sizes too big. Granted - yes absolutely be upset with us - we get it! But on the flip side, we paid the alteration fees for these dresses, so we made and error and we fixed it. But this was not enough for one lady and she posted a "does not recommend" on Facebook. We immediately reached out and apologized again, and we also posted on our feed just to let other customers know hey, we made an error and we want to make it right! With how viral our world is nowadays, reviews are becoming so important. I mean think about it, how many times a day do you read reviews?! I probably read 5-10 a day alone! So in closing with this blog - I have a question for all of you! When is the last time you posted a negative review and why? Did the business make it right? If so, did you remove your review? Looking forward to hearing from all of you! Chantel Hi everyone!
My name is Chantel Taylor and I live in Edmonton, Alberta! I would love to try living somewhere else, but Edmonton is where I call home these days. I would love to have a vacation spot somewhere warm(er!), potentially in BC! I have 2 awesome Boston Terrier pups who are my entire world. My boyfriend works out of town, so it leaves me with additional time to take school, work 2 jobs, but he is also very supportive of the #girlboss hustle life that I enjoy. In my spare time (when I have it) I like to workout, hangout in my backyard with my dogs and when I can, head out to our family lake. I currently have 2 jobs in which I manage our social media accounts. I work as an Executive Assistant to my CEO full time in the occupational testing industry (looking to gain more knowledge around how our social media can be more powerful!). I also manage my Mom's bridal shop - The Dress Lounge - located in Edmonton! My full time job is more serious, and lives that M-F 9-5 life whereas the bridal shop is more fun, engaging and empowering. I love that I can be more creative with the social media around the dresses, and create content that is fun and exciting. I have a hard time with occupational testing, just due to the fact that the message that we provide is great, but posting about Drug & Alcohol testing consistently is kind of boring (sorry to say!). I hope to learn more about how I can create a better online strategy for both occupational testing and for the bridal world. Social is always changing, and I think it is important to keep yourself educated and up to date on new techniques, potential algorithm changes, and how I can turn my handles I manage now, into a higher thriving account. Excited to be learning with everyone & looking forward to getting to know you all a bit better! Chantel |
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